Stefaan A. Le Clair

Founder & Managing Director
BERENIKE Global Fashion Management, bv, Belgium
Founded in 2010

Some clients of Berenike: Laura Ashley Ltd (UK), Etam Group (NL), Tango Shoe Group (NL), Mavi Group (TR), Apparel Tech (PRChina), Andres NV (BE), Karstadt (DE), BUT INTERNATIONAL (FR), Hudson's Bay Company (USA/CAN), Van de Velde (BE), The Dassy Group Europe & Dovesco (BE)

Stefaan Le Clair, a Belgian national, is an expert on Customer Experience and International Retail management. In his vast career, he has led important international fashion groups with businesses in Europe, Asia, India, and the Americas. A keynote speaker in Asia and Australia on retail transformation and consumer changes.
In the late 90’s he lived in Shanghai where he laid the foundation of what is now the largest European ladies' wear retail brand in China with more than 3500 stores: Etam.
He was responsible for the rebranding and restructuring of the 100-year-old, iconic English denim brand Lee Cooper.  Celebrating its centennial in the year 2008, Lee Cooper dressed 700 members of the U.K. Olympic team and 300 members of the Paralympic team for the Olympic games in Beijing.

He managed Galeria INNO, the One and Only department store in Belgium, and helped Hudson's Bay Company (HBC) on its first steps in Europe. Recently he managed the Dassy Group Europe, a producer, and distributor of professional workwear in 20 countries with its own factory in Sri Lanka with about 2000 workers. He facilitated the change of ownership and helped the group through challenging times such as Covid, supply chain troubles, and the economic impact of the war in Eastern Europe. He familiarized and specialized himself with the complex topic of Sustainability and Circular Economy, helping companies re-phrase and re-action their strategic vision and plan. 

Le Clair is a Master in Archaeology & History at Katholieke Universiteit Leuven and studied Financial Management and Take The Lead in Digital Transformation at Vlerick Gent-Leuven Management School,  also recently Digital Transformation Strategies at Cambridge Business School and followed in 2023 Sustainability Courses at Stanford & KULeuven Universities, he is:

  • NED at company at Rosie On Fire, Kuala Lumpur/London (luxury fashion e-com)
  • Advisory Board  atThe Raven Collective, Berlin (sustainable luxury fashion e-Com)
  • Member of the Supervisory Board at A Smart World,  Brussels (circular economy solutions)
  • Member of the Association Belgium-China since 2001
  • Board member of the Association Belgium-Vietnam since 2011
  • Former NED of Duror NV (fashion brand Terre Bleue), Belgium, from 2013 till 2017
  • Past Fellow of the Royal Society of Arts and Commerce in London, from 2007 till 2010
  • Knight in the Order of the Crown by his Majesty Albert II, King of Belgium.

CEO of the Dassy Group Europe with bases in Brugge, Belgium and Sri Lanka
Chairman and CEO of Galeria INNO and HBC Netherlands with a base in Brussels/Amsterdam
Chairman and CEO of Lee Cooper Group Ltd with a base in London, United Kingdom
Vice President Retail Europe of Esprit with a base in Düsseldorf, Germany
Ops Director of Etam Group with a base in Zoetermeer, The Netherlands
Chief Buying Officer Carpetland Europe with a base in Antwerp, Belgium
Vice President Etam China with bases in Shanghai, PR China and Paris, France
Senior Product Manager WE Europe with a base in Antwerp, Belgium